FOR IMMEDIATE RELEASE
Gilchrist & Soames Introduces BeeKind™ Collection
Signature formulations, environmental packaging and a charitable donation
elevate in-room amenities
INDIANAPOLIS (April 9, 2009) — A sophisticated approach to nature-inspired bath and body products, the Gilchrist & Soames BeeKind™ Collection is now available.
Kathie De Voe, president of Gilchrist & Soames, says "We are very excited about this new collection. It is perfect for today's market with our new environmentally friendly packaging, unequalled skin-friendly formulations and modern, yet natural design."
BeeKind™ is the first Gilchrist & Soames collection to employ an environmental alternative to plastic bottles. The BeeKind™ paper bottle is a 59% reduction in packaging material by weight, as well as a 92% reduction in waste space after use compared to rigid plastic bottles.
The BeeKind™ Collection features Gilchrist & Soames' Signature formulations, which contain no parabens, phthalates, petrol-derived ingredients, mineral oil, urea, DEA, TEA or propylene glycol. They do contain food-grade, naturally derived USP glycerin; natural conditioning agents from honey and the Brassica plant; and soybean and cottonseed oil, instead of petrochemicals. The BeeKind formulations are also free of any artificial colours or dyes.
Along with the eco-friendly packaging and formulas, the company is supporting honey bee and sustainable pollination research at the University of California at Davis Entomology Department. De Voe states, "While developing this new line, we learned more about the plight of the honey bee, colony collapse disorder and the serious toll on the honey bee population. The University of California reports that one third of our diet depends on honey bee pollination, so this is a serious issue. We decided to help by donating a portion of the proceeds of the sales of the BeeKind™ Collection to the University's Honey Bee Research Program."
The five BeeKind™ liquid products—Shampoo, Conditioner, Conditioning Shampoo, Body Wash and Body Lotion—are available in a 1 fl oz (30 ml) size. With a fresh lemon verbena fragrance and extracts of honey and certified organic extracts of red clover, calendula, lemongrass and chamomile, BeeKind™ is as soothing as it is stylish.
The collection also features two gentle, vegetable-based, aloe soaps. The soaps, available in 0.6 oz (17g) and 1 oz (28g) sizes, are low-weight to reduce the amount of waste. De Voe says, "Although low in weight, we designed these bars to have a large surface area, which increases performance by having a larger area in contact with skin to produce more foam."
To round out the collection, BeeKind™ offers a full range of necessity products.
Like all Gilchrist & Soames products, BeeKind™ embraces cruelty-free development and manufacturing practices, ensuring that the products are never tested on animals, nor contain animal-derived ingredients.
About Gilchrist & Soames
Gilchrist & Soames (www.gilchristsoames.com) is a leading provider of cosmetic-grade toiletry collections for world-class hotels, exclusive resorts, and distinguished spas, inns, and bed & breakfasts. Specializing in servicing the luxury market, Gilchrist & Soames' products can be found in discerning properties throughout the world. Gilchrist & Soames is based in Indianapolis, Indiana and Peterborough, London, England. The company is wholly-owned by Swander Pace Capital, San Francisco. For more information, visit www.gilchristsoames.com.
PHOTOS: High-resolution, publication-quality photos are available here.
CONTACT: Christine Pyle, Gilchrist & Soames Marketing Director
WEB SITE: www.gilchristsoames.com
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