FOR IMMEDIATE RELEASE
Gilchrist & Soames® and Antica Farmacista® Announce Partnership
Luxury retail fragrance brand working with leading amenities provider to expand into the hospitality space
INDIANAPOLIS - Gilchrist & Soames® and Antica Farmacista® today announced their exclusive partnership to bring Antica Farmacista to the hospitality market. Their first joint collection, Antica Farmacista Pompelmo (Grapefruit), is on display at IHMRS booth 2519 and slated to begin shipping in mid-November.
A leading bath and body and home fragrance brand, Antica Farmacista is found in the world’s finest retailers – from Neiman Marcus, Nordstrom and Bergdorf Goodman in North America; to Harvey Nichols in the Middle East; Lane Crawford, Isetan and Takashimaya in Asia and Space NK in Europe.
Tim Kersley, Senior Vice President at Gilchrist & Soames says, "Antica Farmacista enjoys great retail success and is celebrated for its sophisticated and unique fragrances. The scents are truly experiential, transporting the user and building an emotional connection. Ultimately, this is precisely what hoteliers are looking for – a collection that will connect with their guests on an emotional level and create lasting memories long after they leave the property."
Antica Farmacista founders Shelley Callaghan and Susanne Pruitt built the brand to offer elegance and luxury through fragrance, drawing inspiration from nature, art, fashion and the spirit of the Italian zest for life. Pruitt says, "Our philosophy is that ‘each and every one of us should have a signature scent that tells our own personal story’ and that holds true not only for individuals, but also for hotels that are creating an experience, an ambiance, a mood…that something special that guests today are in search of."
The Antica Farmacista Collection is renowned for its rich, complex and simply beautiful fragrances intended to alter the feel of a room and the allure of one’s body in a powerful, yet never overpowering way.
The products feature the highest-quality formulations and contain no parabens, phthalates, petrol-derived ingredients, mineral oil, urea, DEA, TEA or propylene glycol. They do feature food-grade, naturally derived USP glycerin and natural conditioning agents from honey and the Brassica plant.
Callaghan describes the Pompelmo (grapefruit) fragrance as clean and invigorating. She says, "Pompelmo captures the essence of pure single-note grapefruit and is one of our top retail collections for both men and women, making it perfect as a hotel amenities collection."
The four Antica Farmacista liquid products—Shampoo, Conditioner, Body Wash and Body Lotion—are available in a 45 ml (1.5 fl oz) size and packaged in a beautiful, readily recyclable PET bottle. The elegant and timeless packaging makes it ideal for any property, from classic to contemporary.
The collection also features two gentle, vegetable-based aloe soaps. The soaps, available in 1 oz (28g) and 1.5 oz (43g) sizes are low-weight to reduce waste. To round out the collection, Antica Farmacista offers a full range of necessity products including a shower cap, vanity kit, pre-thread sewing kit, shoe mitt, dental kit and shave kit.
Like all Gilchrist & Soames products, the Antica Farmacista collection embraces cruelty-free development and manufacturing practices, ensuring that the products are never tested on animals, nor contain animal-derived ingredients.
About Antica Farmacista
While Antica Farmacista is loved for its packaging and innovations in home ambiance, the heart of the brand is the fragrances themselves. Made with superior formulations and only the finest natural ingredients in unique combinations, each scent truly embodies the authenticity and heritage of Antica Farmacista. With a range of signature scents that appeal to both men and women, Antica Farmacista prides itself on its ability to change the feel of the room and the allure of the body in a powerful, yet never overpowering way. For more information, visit www.anticafarmacista.com.
About Gilchrist & Soames
Gilchrist & Soames is a leading provider of cosmetic-grade toiletry collections for world-class hotels, exclusive resorts, and distinguished spas, inns, and bed & breakfasts. Specializing in servicing the luxury market, Gilchrist & Soames’ products can be found in discerning properties throughout the world. Gilchrist & Soames is based in Indianapolis, Indiana and Peterborough, London, England. The company is wholly-owned by Swander Pace Capital, San Francisco. For more information, visit www.gilchristsoames.com.
PHOTOS: High-resolution, publication-quality photos are available upon request.
CONTACT: Christine Pyle, Gilchrist & Soames Marketing Director
WEB SITE: www.gilchristsoames.com
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