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FOR IMMEDIATE RELEASE
Gilchrist & Soames® Launches Reserve Collection
Indianapolis, November 10, 2013 - Gilchrist & Soames® today announced its Reserve Collection, a luxury brand that will enhance the guest experience with premium formulations and artful packaging for discerning travelers. The new collection will be introduced at the IHMRS show (booth number 2702) in New York City on Nov. 10.
Revitalizing and soothing, The Reserve Collection taps into Gilchrist & Soames' rich heritage of English toiletries with a clean, elegant design geared for today's elite traveler.
“The new Gilchrist & Soames collection is the culmination of almost 40 years of crafting high-tech and high-touch bath and body products for a discerning clientele," said Gilchrist & Soames president Kathie DeVoe. "This collection is a true testament to both the classic heritage and bright future of the company.”
The fragrance opens with a blend of sparkling citron zest, calming white tea leaves and the open sweet freshness of wasabi pear. The heart is an elegant bouquet of geranium and lotus blossom, balanced by wet bamboo. Notes of exotic teakwood and sueded musk play against vanilla crystals for a luxurious close.
Like all Gilchrist & Soames products, the Reserve Collection embraces cruelty-free development and manufacturing practices, ensuring that the products are never tested on animals, nor contain animal-derived ingredients.
About the Reserve Collection
The Reserve Collection formulation ingredients are from at least 96 percent natural origin. The collection is an homage to nature's finest minerals and plants, which have been used for thousands of years for their nourishing, soothing, cleansing and healing properties.
- Shampoo features Clary Sage extract to help balance the production of sebum (oil); it has astringent, antiseptic and antibacterial properties.
- Conditioner features extracts of Irish Moss, which is emollient, soothing and nourishing to the hair.
- Shower gel features Chamomile Extract, which has emollient, healing, tonic, antioxidant and anti-inflammatory properties; it contains azulene which helps cleanse pores of impurities.
- Body lotion features Jojoba, an emollient moisture regulator rich in vitamin E with a texture almost identical to our natural sebum; it penetrates the skin to moisturize without blocking pores.
- Bar soap features Green Tea Leaf extract, a potent anti-inflammatory that helps to promote the health of skin, by maintaining firmness and elasticity.
About Gilchrist & Soames
Gilchrist & Soames is a leading provider of cosmetic-grade toiletry collections for world-class hotels, exclusive resorts, and distinguished spas, inns, and bed & breakfasts. Specializing in servicing the luxury market, Gilchrist & Soames’ products can be found in discerning properties throughout the world. Gilchrist & Soames is based in Indianapolis, Indiana and Peterborough, London, England. For more information, visit www.gilchristsoames.com
PHOTOS: High-resolution, publication-quality photos are available upon request.
CONTACT: Amanda DiMaio
Office: 317-781-7047
WEB SITE: www.gilchristsoames.com
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